Back Garden Pizzeria had already done the hard work of building a recognisable brand. The brief was to honour that and push it further — not reinvent it. From the outset it was clear that the site needed to feel like Danny: confident, a bit playful, and unmistakably independent.
Designing for Two Brands
The most considered design challenge on this project was creating clear separation between Back Garden Pizzeria and The Big Arancini without making the site feel disjointed. The solution came from the brand itself — using the distinctive solid brand colours as visual dividers between the two identities. The result is a site where both businesses have their own clear presence, but the overall experience feels cohesive.
For the restaurant side, the focus was on showcasing the pizzeria and its story in a way that matched the energy of the brand. A third-party table booking system was integrated, giving customers a straightforward way to reserve and giving Danny's team a simple dashboard to manage reservations without any unnecessary complexity.
Building the Catering Presence
The Big Arancini needed more than a page — it needed to work as a sales tool for prospective clients. We designed a dedicated section of the site clearly outlining services, past events, and the benefits of hiring the catering team. To build credibility, we created case study pages showcasing Danny's best client work alongside strong testimonials, and built custom booking forms tailored to different types of enquiry — festival organisers, wedding planners, and private event hosts each get a form that asks the right questions from the start, keeping the process efficient for Danny to manage.
Supporting the Launch
In the months leading up to the new site going live, I worked alongside Danny on the marketing groundwork to give the launch the best possible platform. This included setting up and running email marketing, managing their social pages, and running campaigns to build momentum ahead of launch day. Branded transactional emails were also set up to ensure a consistent experience from the moment a customer made a booking or enquiry.
